digital-marketing
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Do Colors Really Represent Emotions For Brands?
Color is one of the first things people notice when it comes to a brand, and probably the most influential tool it has, as well. That is because before consumers interact with the brand’s text, message, or narrative, the color… Continue reading
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How Behavioral Economics and Perception Shape Modern Design
When Design Turns Humanized A designer’s greatest challenge isn’t the color palettes or the fonts, but it’s human psychology. Whether someone taps a button on their screen, reads a headline, or scrolls past a product entirely depends on how their… Continue reading
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How Design Shapes Value in the Experience Economy
The Coffee Experience Take a second to think about the last time you bought coffee out somewhere. Was it just about getting the caffeine boost, or was it about how you felt walking into the cafe? Did you go in… Continue reading
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How Technology Can Fuel A Culture of Comparison
If you are anything like me, a girl in her early 20s, you probably find yourself sitting at home, and scrolling through thousands of TikTok videos a day. If so, you have definitely encountered what they call an “influencer.” This… Continue reading
Riley In Context 