marketing
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Why Do Celebrities Hold So Much Power Over Us Consumers?
For my Writing Interactive Media class, I have taken on the task of writing a piece on the psychology on why celebrities have so much influence on the public when it comes to their endorsements. That being said, I created… Continue reading
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Long-Form Writing in the Algorithm Age: Why Depth Still Wins
* Completely AI-Generated Article using ChatGPT. In today’s digital environment, most information is packaged for speed. Audiences scroll through headlines, clips, and short posts designed to deliver instant value with minimal effort. While this format increases accessibility and reach, it… Continue reading
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Riley: Creating Meaning Through Media
Riley Moger is a graduate student working on her master’s degree in Interactive Communications and Media. She is also currently finishing her undergraduate degree in Advertising and Integrated Communications. She has a creative background with a lot of storytelling, fan… Continue reading
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Do Colors Really Represent Emotions For Brands?
Color is one of the first things people notice when it comes to a brand, and probably the most influential tool it has, as well. That is because before consumers interact with the brand’s text, message, or narrative, the color… Continue reading
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How Design Shapes Value in the Experience Economy
The Coffee Experience Take a second to think about the last time you bought coffee out somewhere. Was it just about getting the caffeine boost, or was it about how you felt walking into the cafe? Did you go in… Continue reading
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How Technology Can Fuel A Culture of Comparison
If you are anything like me, a girl in her early 20s, you probably find yourself sitting at home, and scrolling through thousands of TikTok videos a day. If so, you have definitely encountered what they call an “influencer.” This… Continue reading
Riley In Context 