digital-marketing
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What App Reviews Teach Us About UX Design
When I download an app, I usually look at its overall rating before deciding whether it’s worth trying. If an app has almost five stars, I automatically assume it must be pretty good. However, after looking through App Store reviews… Continue reading
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How the Three Levels of Processing Shape Web Design: Airbnb vs. Ticketmaster
When people think about web design, they often focus on whether a website looks good or not. While appearance definitely matters, a successful website has to do much more than just be appealing to the eye. The website users form… Continue reading
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How Spotify and Target Use UX Design Skillfully
Every time we use a website, we have certain expectations about how it is supposed to work. We expect buttons to be clickable, icons to symbolize something familiar to us, and also for the website to respond in the way… Continue reading
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Why Do Celebrities Hold So Much Power Over Us Consumers?
For my Writing Interactive Media class, I have taken on the task of writing a piece on the psychology on why celebrities have so much influence on the public when it comes to their endorsements. That being said, I created… Continue reading
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Long-Form Writing in the Algorithm Age: Why Depth Still Wins
* Completely AI-Generated Article using ChatGPT. In today’s digital environment, most information is packaged for speed. Audiences scroll through headlines, clips, and short posts designed to deliver instant value with minimal effort. While this format increases accessibility and reach, it… Continue reading
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Riley: Creating Meaning Through Media
Riley Moger is a graduate student working on her master’s degree in Interactive Communications and Media. She is also currently finishing her undergraduate degree in Advertising and Integrated Communications. She has a creative background with a lot of storytelling, fan… Continue reading
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Do Colors Really Represent Emotions For Brands?
Color is one of the first things people notice when it comes to a brand, and probably the most influential tool it has, as well. That is because before consumers interact with the brand’s text, message, or narrative, the color… Continue reading
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How Behavioral Economics and Perception Shape Modern Design
When Design Turns Humanized A designer’s greatest challenge isn’t the color palettes or the fonts, but it’s human psychology. Whether someone taps a button on their screen, reads a headline, or scrolls past a product entirely depends on how their… Continue reading
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How Design Shapes Value in the Experience Economy
The Coffee Experience Take a second to think about the last time you bought coffee out somewhere. Was it just about getting the caffeine boost, or was it about how you felt walking into the cafe? Did you go in… Continue reading
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How Technology Can Fuel A Culture of Comparison
If you are anything like me, a girl in her early 20s, you probably find yourself sitting at home, and scrolling through thousands of TikTok videos a day. If so, you have definitely encountered what they call an “influencer.” This… Continue reading
