business
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There’s More Than One Way to Solve a UX Problem
When I first think about coming up with solutions to a problem, my mind immediately goes to brainstorming. You identify the problem, start listing ideas, and eventually choose the one that seems the best. But after learning more about ideation,… Continue reading
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Choosing the Right Tools Can Make or Break a Digital Product
When I first started thinking about what my digital product was going to be, I was mostly focused on what I wanted the final product to look like. I knew I wanted to create some sort of a digital reading… Continue reading
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The Best Digital Products Start by Solving Simple Problems
When people think about creating a digital product, I feel like it is easy to immediately think of some huge, original idea. We might picture creating an app with tons of different features, a full online course, or a platform… Continue reading
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Why Do Celebrities Hold So Much Power Over Us Consumers?
For my Writing Interactive Media class, I have taken on the task of writing a piece on the psychology on why celebrities have so much influence on the public when it comes to their endorsements. That being said, I created… Continue reading
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Riley: Creating Meaning Through Media
Riley Moger is a graduate student working on her master’s degree in Interactive Communications and Media. She is also currently finishing her undergraduate degree in Advertising and Integrated Communications. She has a creative background with a lot of storytelling, fan… Continue reading
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Do Colors Really Represent Emotions For Brands?
Color is one of the first things people notice when it comes to a brand, and probably the most influential tool it has, as well. That is because before consumers interact with the brand’s text, message, or narrative, the color… Continue reading
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How Design Shapes Value in the Experience Economy
The Coffee Experience Take a second to think about the last time you bought coffee out somewhere. Was it just about getting the caffeine boost, or was it about how you felt walking into the cafe? Did you go in… Continue reading
